Scooby-Doo evaluation


The National Media Museum commissioned Emma King Consultancy to evaluate the impact of its Scooby-Doo-themed half term activities during October and November 2012.


The museum put on a range of activities featuring the popular children's cartoon character, aimed at families with children aged 7-11. Staff wanted to find out how effective the Scooby-Doo brand was in attracting visitors to the museum and engaging people with activities, and particularly to gain a better understanding of the outcomes for visitors from getting involved.


Emma conducted two days of interviews with visitors during half-term and submitted a report to the museum based on the interview data. The museum will use the report to help with planning for future activities and events aimed at this audience.

Evaluation and Consultation

Evaluation is a key tool to help you understanding the impact of what you do and improve your service to users.  Emma King Consultancy conducts all kinds of user research, from small scale research projects to ongoing impact assessments handling qualitative and quantitative data.

We can help you to:

  • Understand what evaluation can do for you
  • Plan an effective evaluation strategy for your project or programme
  • Devise a practical evaluation framework to work from
  • Design and deliver qualitative and quantitative data collection methods including evaluation forms, face to face and telephone interviews, online surveys, focus groups and visitor observation
  • Analyse and write up findings and recommendations in a clear, practical and useable way